Mark Firestone Design Portfolio

ACME Factory Frenzy

Project Details

Date Completed

December 13, 2021


School Project


Class project to design a theme park attraction based on a given intellectual property (IP). ACME Factory Frenzy is a tour of the famous ACME Factory using the Warner Brother's IP.

Skills Used

Pencil Sketching, Show Writing/Development, Storyboarding, Layout Design

Blue Sky

Mood Board


Show Script

Ride Layout


Click an image to enlarge.

Project Description

Tour the famed ACME Corporation and see where the best-selling products are made.

ACME Factory Frenzy is an attraction concept that was developed as a class assignment. The assignment was to develop a unique attraction concept based on a Warner Brothers intellectual property (IP). For this attraction, I selected the classic Looney Tunes characters, with a specific focus on the Roadrunner and Wile E. Coyote characters.

As a child, I was always entertained by what creative contraption the Coyote would think up to trap the Roadrunner next. In the context of what would make an intriguing attraction, I started to wonder what it would be like if we could actually step into the famed ACME factory.

ACME Factory Frenzy utilizes a trackless ride vehicle to take guests on a journey through the ACME factory where they will experience the havoc that has been left behind as Wile E. Coyote commandeers a ride vehicle in an attempt to gain access to the factory and all of the contraptions created therein.

For this project, I developed the initial concept, wrote the script and designed the ride layout.

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