Mark Firestone Design Portfolio


Project Details

Date Completed

May 2021


School Project


Dreamland was created as part of a class project to design a completely original theme park land.

Skills Used

Graphic Design, Layout/Master Plan, Concept Design, Story Development, Character Development


Skate Square received the following awards from the 2021 Student Showcase:

  • Honorable Mention – Master Planning/Area Development/Landscape Design and Storytelling/Show Writing/Guest Experience Narrative

Click here to view feedback from showcase judges.

Pitch Video:

This video was assembled by the project team to pitch the concept for the land.

Mood Board:

These mood boards were assembled to inspire concepts in architecture, landscaping, colors and textures.

Project Documentation:

This presentation booklet was assembled by the project team to provide further details on the planning and design process.

Sketches & Graphics:

These are sketches and graphics that I personally contributed to the project. Click any image to enlarge.

Project Description:

As a part of and Introduction to Themed Attraction Design class, our project for the semester was to create a theme park land. Our four-person team had to come up with an original concept for a land that would be part of a larger theme park. All ideas had to be our own. We were not able to rely upon existing intellectual property (IP) that is either owned by or currently in use by another theme park or company.

Throughout the semester, we went through the creative and story development process. We thought through the entire guest experience, including land layout, attraction and restaurant concepts, entertainment offerings, graphics, nomenclature and signage among other things. Other aspects of the project included: researching locations for feasibility, completing a budget and revenue analysis, creating a project timeline from concept to opening day, generating operations plans and analyzing sustainability options.

All of that work came together to create Dreamland:

Step into a world of dreams where you can feel lighter than air or venture into the darker corners of unconsciousness. DREAMLAND is just one land of a larger theme park concept that focuses on the themes and stories of timeless characters such as Mr. Sandman, Father Time, Mother Nature and Old Man Winter.

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